Infographics used to myth bust in the data center industry

Innovative modular data center manufacturer, Datapod, has recently started releasing infographics designed to dispel common myths about modular data centers.

Leveraging from the hashtag #ModularDataCenterMythBuster the infographics are being released by Datapod through their popular social media channels.

Datapod’s Marketing and Communications Manager Mr Gordon Watson says they have released six in the mythbuster series so far with more to come throughout the year.

Mr Watson said, “Research shows 90% of information transmitted to the brain is visual and graphic content is far more engaging for customers, so where we are shifting our focus to providing important content in a more visually engaging way and the infographic mythbuster series is just one way we are achieving that outcome.”

Mr Watson explains the mythbuster series was designed to breakdown misconceptions about the modular data center industry as a whole but also show how Datapod is a leading solution within the modular data center category.

“Even though 2014 was a real break-through in the acceptance of the modular data center solutions, there are still organisations that hold onto an out-of-date understanding, and it is these organisations we are hoping to reach by using infographics through our social media platforms. For example there are still people in the market that think a modular data center is a data center built inside a rusty old shipping container, when in fact the opposite is true. In Datapod’s case our modular data centers are purpose built to international ISO standards and shipping container dimensions to enable logistical and other efficiences” Mr Watson said.

The colour palette for the series leverages from the Datapod corporate colours contained in the Datapod ‘stamp’ and features the Datapod website on each graphic, so no matter what platform the graphic is found on customers know where they can go for further information.

As well as the infographics, Datapod also has a number of online videos which demonstrate the customer benefits of the modular data center system and the various configurations the system can form.

Mr Watson said, “With around 50% of customers viewing video content on their mobiles our video series is helping us tap into this trend and also means, in a small way, Datapod is part of the 700 YouTube videos are shared on Twitter every minute.”

The Datapod video library and other resources can be found here.

To view the series of mythbuster infographics simply follow Datapod on social media, including LinkedIn, Facebook, Pinterest, Twitter, YouTube, Vimeo and Google+.


A brief look at what makes Datapod a complete data center solution

Datapod has been at the forefront of modular data center design and construction since 2007.

Datapod produces a modular Datapod data center System which provides a complete suite of site infrastructure, sub-systems including IT, facility and structural centric infrastructure systems for the everyday operation of a data center.

The Datapod System includes seven main modules and the packaged services required to deploy and support these modules.

To find out more about the components that make up the Datapod System download the System Components Guide.

The central component of any Datapod deployment is the Connection Node.

The Connection Node could be described as a ‘plantroom in a box’, because it contains all the connection points and services typically found in the plant room of a commercial building, including power and communications. 

Once deployed onsite, the necessary services including, mains power, generator power, chilled/condenser water, data communication services and network links can all be connected to the data center system.

The backup generator and chillers to run the air-conditioning systems are incorporated in the Utilitypod, which feeds into the Connection Node.

The Connection Node then supplies these services into the first of the Datapod data center building-blocks – known as the Starterpod.

Then scalable ‘Expanderpod’ modules can be added to give the customer the capacity and space they require.

To complete the data center space, the ‘Endpod’ is added, this enables customers to have dual hot ailse access to the data hall.

In some areas where climatic or environmental conditions dictate, an ‘Entrypod’ and the introduction of negative air pressure, gives the facility an added degree of protection against unwanted elements entering the data center.

The Entrypod can also provide an administration area where additional desks and administrative equipment can be located. Secure glass doors separate the Entrypod area from the main datahall located in the Expanderpods as illustrated in picture on the right.

The entire Datapod System is also cyclone and lightning proof and can be deployed in extreme remote locations, such as rugged mining sites, remote defense locations as well as local urban centers.

As each of the Expanderpod module extends the IT capacity of the system, additional UPS and battery modules are incorporated. These are installed into the UPS chassis housed in the Starterpod, increasing power capacity and battery run time in accordance with the new rack capacity being added.


Sustainable data center adventure video for TEDx

Datapod has been busy preparing for this week’s TEDxCanberra Datapod adventure.

The behind-the-scenes adventure takes place this Friday 3 October 2014 at 1.00pm at the Datapod Factory at 84 Sheppard Street Hume ACT.

The behind-the-scenes adventure will be hosted by Datapod Director and Chief Architect Scott Carr and Director of Operations Adam Smith.

They will provide visitors with an exclusive look at the technologies contained in each Datapod module and show how the innovative design has already assisted organisations around the world to reduce their carbon emissions associated data centre energy usage.

Learn more and book for the TEDxCanberra Adventure.

Here is a preview of the welcome video. 

TEDxCanberra Datapod Adventure from Datapod Pty Ltd on Vimeo.

Datapod Director 2014 EY Entrepreneur of the Year Award finalist video

Datapod Director and Chief Architect Scott Carr provides an insight into how Datapod manufactures data center facilities for cloud computing systems.

The 2014 EY Entrepreneur of the Year Award finalist video was shot in the Datapod factory and features footage and explanations of what makes Datapod and the modular approach so innovative and applicable to a global market.


Scalable data center solutions for utilities

According to the United Nations Environment Program (UNEP) in relatively recent times (2008) the human civilisation crossed a landmark divide with half the global population now living in urban areas. Fifty years ago it was 30%. A century ago it was 10%.

This rush to urbanisation puts untold pressure on planning for a city’s growth and for the purpose of this blog post, the utilities that provide services like water, sewage, and energy to these urbanized populations.

On top of growing urbanized populations, changes in the manipulation of big data, more sophisticated software and technology advances are increasing the need for utilities around the world to develop scalable data center solutions.

The breadth of functionality in the use of data systems has immeasurably increased along with the heightened security demands.

In organisations like utilities, where the demand on data systems is rapidly expanding, flexibility and scalability in the expansion of data management on timely and economically manageable terms is vital.

If you are building a data center for a utility where you know you will need to expand over the next ten years, you can end up building a data center much larger than the one you now need at the time because of the need to include future capacity. The ultimate solution is to upgrade your capacity as you need it, and that is where Datapod provides an industry accepted solution.

We calculated that designing a 1 MW system that would be adequate in 5 years would accumulate cost paying for unused capacity up to $15 million over the 5 years. The alternative is to add capacity as you need it. If you keep adding capacity as you need it, accumulated savings could be estimated at $4 million let alone the reduction in energy use and related carbon emissions.

The data processing industry has been growing rapidly. KPMG research suggests that the data universe doubles in size every two years. They say that it will reach 40 thousand exabytes  (40 trillion gigabytes or enough to store 50 thousand year’s worth of DVDs) by 2020.  Furthermore, the Environmental Protection Agency, state that data centers accounted for between 1.7% to 2.2% of all electricity used in the U.S. in 2010.  Which makes scalability through a modular approach even more attractive.

Modular data centers and cloud or colocation systems offer alternative ways of coping with increases in data use demand. The route of modular data centers for utilities is perhaps uniquely favored by the particular security and privacy needs utilities present.

Since both cloud computing and colocation options are external forms of computing, both are less secure than a data center that is owned and managed by the organisation. Cloud computing can rely on servers spread over several locations, each of which has to be entrusted with its own security and privacy functions.

A utilities own modular data center could be directly linked to its local area network which can only be accessed by its own authorized personnel. Cloud and collocated systems have multiple entry points that present difficult security and privacy challenges.

Datapod has deployed modular data center solutions for organisations in Australia and is soon to deploy their first in the United States.

If you would like to learn more about how the modular data center approach could benefit your organisation please contact us.

Alternatively, visit our Datapod Resources Page for more information about Datapod’s modular data center system.


3D representations bring data center designs to reality

Datapod is using advanced 3D modelling software to bring data center designs to reality in a move that helps deliver better customer outcomes.

Revit software uses a database system called Building Information Management (or BIM) to deliver 3D model or virtual representations of their modular data center before building takes place.

These 3D representations enable the customer to see how the Datapod System would look on site as well as provide the customer with the ability to see animations or ‘fly throughs’ to see individual components that make up the system.

The Revit software also enables Datapod to further streamline and standardize the modular data center approach, by creating workflows, schedules and other milestones that are critical to the project.  By using Revit, Datapod is able to deliver a better end product and use resources more efficiently during the manufacture of the product.

The adoption of Revit allows Datapod to meet the BuildingSMART International certification and enables users to drill down and see the finest millimetre detail and even identify any potential collisions between elements.

Datapod Design Engineer Peter Rankin said, “The Revit software is ideally suited to facilitate our modular data center plans and ideas from concept to construction with a co-ordinated and consistent model-based approach.”

The Revit 3-D representation also delivers more certainty for Datapod customers.

“The animated 3D representation Datapod generates using the Revit program means customers can see exactly what the Datapod System will look like, and if required, apply changes quickly or make projections for the future. They no longer have to rely on a 2D CAD drawing and hope for the best. Revit is helping us to better design, coordinate and even in some circumstances, fast-track projects if we need to,” Mr Rankin said. 

For more information about the components that make the Datapod System download our System Guide.